We’ve Rebranded!
For over 20 years, we operated as AdCal, producing more than 700 million supplement pouches
and patches for leading wellness and consumer brands. We’re proud to now serve under our new name:
Same team. Same commitment to quality. Expanded mission.
Meet the Founder
Dave Westerfield — President & CEO
Dave built AdCal into one of the most trusted supplement manufacturers in the U.S., producing patches and pouches for
Fortune 500 companies and national wellness brands.
With WearWellness, he’s expanding that expertise into a bold new mission: delivering measurable wellness solutions directly to organizations, retailers, and consumers.
Dave also hosts the Wellthy Living Podcast with his son, Grant, where they explore the future of wellness and performance across generations.
“Wellness isn’t just a perk.
It’s the future of performance, retention, and growth.”
— Dave Westerfield
Our Team
The WearWellness leadership and operations team brings together expertise in product innovation, partner success, and large-scale manufacturing to deliver high-impact wellness solutions for organizations and brands.
Dave Westerfield
President & CEO
Guides the company’s vision, strategy, and growth — ensuring every partner program is built for measurable business results.
Madi
Customer Success
Works directly with partners to design, launch, and optimize patch programs for maximum adoption and impact.
Marie
Director of Operations
Leads all manufacturing operations, quality control, and production planning to maintain top-tier product standards, ensuring every order ships on time and to spec.
Nate
Product Development
Leads new product design and prototyping processes as well as new ingredient research as well as works hand in hand with customers on new innovations.
Nathan
Product Marketing
Shapes product positioning, messaging, and go-to-market strategies to help partners succeed in their target markets.
Our patches don’t just stick—they scale.
WearWellness helps partners increase employee retention, improve customer loyalty, and drive new revenue streams with a clinically-backed product line made entirely in the USA — 50-subject RIPT testing confirms patches are dermatologist-tested and safe for sensitive skin.
An Insightful Conversation with Dave Westerfield, Founder of WearWellness
Take a listen to Dave’s story and learn how WearWellness is making wellness effortless, accessible, and effective for everyone.
Ready to see how WearWellness can support
your organization or brand?
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Copyright 2025. All Rights Reserved.
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Copyright 2025 Wear Wellness. All Rights Reserved.